As we all know, a successful product launch requires more than attractive branding and good hunch—it takes in-depth knowledge of your consumer base, the market, and a prospective niche that may not be clear to the naked eye. When Lucky Scooters asked us for help in launching their new TFox signature freestyle scooter, we were thrilled to apply our resources to provide this insight.
We conducted comprehensive, product-specific market research and worked closely with Lucky's marketing team to publish first-rate copy and images that captured the life of their brand. In less than a couple months, the TFox was driven to a #3 ranking among all stunt scooters on Amazon, just in time for the holidays. Sales were tremendous.