When Lone Cone and Badlands first partnered up, they were grappling with classic Amazon problems: Unauthorized sellers were dropping prices far below MAP, poorly representing their brand, and negatively affecting sales outside of Amazon.
Badlands is now another close longterm partner, and we're always careful to keep their best interest in mind. So when they were ready to introduce their innovative Approach camouflage across their product line, we leveraged our deep knowledge of Amazon to ensure the greatest immediate and longterm success of their perennial bestsellers. With an unconventional strategy to list the redesigned products alongside the closeouts, we preserved the sales rank, reviews, and overall momentum of the already successful packs. After selling through their old inventory, the new packs continued to perform at an accelerated pace.